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JOHN W. STERLING
Partner
John Sterling is a
Partner with and founder of Smock•Sterling Strategic Management Consultants
specializing in marketing and strategic
management. John leads our firm’s
market research practice. He has
twenty years experience in strategic
management, marketing and market
research. John has worked with industrial
and consumer product companies,
professional service firms, as well
as not-for-profit organizations
in developing strategic and marketing
plans and in addressing specific
strategic marketing issues. Some
of John’s accomplishments
follow.
- John was (at our
prior firm) the first “product
manager” of the FOCUS strategic
planning methodology. In that
role, and subsequently as a Partner
at Smock•Sterling, John
has made substantial, lasting
improvements in the methodology
and its application in a variety
of client assignments.
- He served as director
of market development for Smock•Sterling
in the firm’s formative
years, a role that provided invaluable
experience with regard to how
a professional service firm attracts
clients and adds value to clients’
businesses.
- As head of Smock•Sterling’s
market research practice, John
has designed and led dozens of
assignments ranging from thorough
market and industry assessments,
to new product research, to customer
and client satisfaction surveys.
- John’s strategic
management consulting experience
spans a range of industries as
well. He has particular expertise
in the health care, food processing,
professional service, and automotive
industries.
- John is a Board
Member and President of the Strategic
Management Association, an organization
focused on advancing the practice
of strategic management.
- He is a frequent
speaker and has published several
articles on topics related to
strategic planning and management,
as well as the application of
technology in the strategy development
process.
- John is a
Contributing Editor of Strategy
& Leadership, a journal focused
on strategic management topics.
Prior to joining Smock•Sterling Strategic Management Consultants, John was a Senior Consultant with Ernst & Young's Great Lakes Strategic Management and Marketing Group and worked at the University of Illinois at Chicago as a Senior Policy Analyst.
John has a B.S. in Advertising, magna cum laude, from the University of Illinois - Urbana/Champaign and an M.B.A. in Strategic Management and Marketing from the University of Illinois at Chicago, where he also earned academic honors.
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