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JOHN W. STERLING
Partner
John Sterling is a Partner with Smock•Sterling specializing in marketing and strategic management. He has over twenty-five years experience in strategic management, marketing and market research. John has worked with industrial and consumer product companies, health care and professional service firms, as well as not-for-profit organizations in developing strategic and marketing plans and in addressing specific strategic management issues. Some of John’s accomplishments follow.
- John’s strategic management consulting experience spans a range of industries. He has particular expertise in the newspaper, food processing, professional service, health care, and automotive industries.
- As head of Smock•Sterling’s market research practice, John has designed and led dozens of assignments ranging from thorough market and industry assessments, to new product research, to customer and client satisfaction surveys.
- John was (at our prior firm) the first “product manager” of the FOCUS strategic planning methodology. In that role, and subsequently as a Partner at Smock •Sterling, John has made substantial, lasting improvements in the methodology and its application in a variety of client assignments.
- John is President of the Strategic Management Association in Chicago, an organization focused on advancing the practice of strategic management. He has also served as a board member and as Programming Chair for that organization.
- He is a frequent speaker and has published several articles on topics related to strategic planning and management, as well as the application of technology in the strategy development process. He is a Contributing Editor to Strategy & Leadership, a journal focused on expanding knowledge in the area of strategic management.
Prior to joining Smock•Sterling, John was a Senior Consultant with Ernst & Young's Great Lakes Strategic Management and Marketing Group and worked at the University of Illinois at Chicago as a Senior Policy Analyst.
John has a B.S. in Advertising, magna cum laude, from the University of Illinois – Urbana/Champaign and an M.B.A. in Strategic Management and Marketing from the University of Illinois at Chicago, where he also earned academic honors.
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