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JOHN W. STERLING

Partner

John Sterling is a Partner with and founder of Smock•Sterling Strategic Management Consultants specializing in marketing and strategic management. John leads our firm’s market research practice. He has twenty years experience in strategic management, marketing and market research. John has worked with industrial and consumer product companies, professional service firms, as well as not-for-profit organizations in developing strategic and marketing plans and in addressing specific strategic marketing issues. Some of John’s accomplishments follow.

  • John was (at our prior firm) the first “product manager” of the FOCUS strategic planning methodology. In that role, and subsequently as a Partner at Smock•Sterling, John has made substantial, lasting improvements in the methodology and its application in a variety of client assignments.

  • He served as director of market development for Smock•Sterling in the firm’s formative years, a role that provided invaluable experience with regard to how a professional service firm attracts clients and adds value to clients’ businesses.

  • As head of Smock•Sterling’s market research practice, John has designed and led dozens of assignments ranging from thorough market and industry assessments, to new product research, to customer and client satisfaction surveys.

  • John’s strategic management consulting experience spans a range of industries as well. He has particular expertise in the health care, food processing, professional service, and automotive industries.

  • John is a Board Member and President of the Strategic Management Association, an organization focused on advancing the practice of strategic management.

  • He is a frequent speaker and has published several articles on topics related to strategic planning and management, as well as the application of technology in the strategy development process.

  • John is a Contributing Editor of Strategy & Leadership, a journal focused on strategic management topics.

Prior to joining Smock•Sterling Strategic Management Consultants, John was a Senior Consultant with Ernst & Young's Great Lakes Strategic Management and Marketing Group and worked at the University of Illinois at Chicago as a Senior Policy Analyst.

John has a B.S. in Advertising, magna cum laude, from the University of Illinois - Urbana/Champaign and an M.B.A. in Strategic Management and Marketing from the University of Illinois at Chicago, where he also earned academic honors.

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