The following links are articles written by John Sterling, that were published in Strategy & Leadership.
Rubicon Technology: A high tech start-up successfully practices strategic focus. (PDF)
Strategy Development for The Real World: A metro newspaper has nowhere to grow and lot of new media competition; Volume 30, Number 1, 2002 (PDF)
Translating strategy into effective implementation: dispelling the myths and highlighting what works (PDF)
Company culture provides competitive edge for Sargento Foods By Barbara Gannon and John Sterling
(PDF)